Whataburger is getting high-class
Major’s Posterous |
Ramblings of a social nerd |
I found something a little unique in the mail today:
That's a bit of a surprise. A designer's sketch of the car I drive? I opened it up and found:
It's a brief paragraph on a translucent page talking about how proud they are of their cars, and how glad they are that I have one. At the end, it talks more about the sketch inside:
The sketch is a really well done color print on thick, textured paper. The iPhone photos here don't do it justice, but it looks like a watercolor in person.
I'm really taken aback by this gesture. They're not really gaining anything monetary by sending this to me. I'm still paying for the car, I'm not interested in buying another one anytime soon (I only need one car), and I'm already a fan of their products. However, after receiving this in the mail, I'm much more inclined to remain a customer and recommend them to others. In other words - they're ensuring that I remain a promoter of their brand.
Why don't more companies do small things like this to engage their customers and ensure that they'll remain a promoter for years to come?
I'm a Linux engineer, MySQL DBA, and Perl/PHP/Ruby developer working for Rackspace and Slicehost in San Antonio, Texas.
Meeting people and connecting them with solutions is what really motivates me. I've been called "a nerd who can actually communicate with people" before, and I think it fits me pretty well.
I'm the author of MySQLTuner (http://mysqltuner.com), a high-performance MySQL tuning script written in Perl. I also maintain http://pleskhacker.com, which is a repository of handy MySQL queries for the Plesk control panel. My main blog is at http://rackerhacker.com.
Social Networks:
Twitter - http://twitter.com/rackerhacker/
Facebook - http://www.facebook.com/majorhayden
LinkedIn - http://www.linkedin.com/pub/dir/major/hayden
Flickr - http://flickr.com/photos/texas1emt/
